our story
Built from the bottom of someone's overwhelm.
In September 2022, Sophie was driving home from the gym sweaty, protein shake in hand, stuck in traffic under an orange-red sky, frustrated that no matter what she tried, she couldn't get on top of her own life. Not in the way she wanted.
She needed something that helped with the mental side of getting your act together, not just the tasks. She couldn't find it anywhere. So she decided to make it.
You are your own worst enemy.
In May 2025, sitting in the car after therapy, dark outside, music on but ignored, Sophie had the thought that changed everything: "Why are we so afraid of being ourselves?" The Lola Collective exists to answer that question, and remind you that you don't have to be.
Happiness is your responsibility.
Nobody is coming to hand you the life you want. Sophie learned this the hard way, texting a friend, feeling empty, and realising that the only person responsible for her joy was her. That realisation is baked into everything we make.
We exist so that you can too.
On December 5th, 2023, at 9:13pm, a Shopify notification pinged from a complete stranger. Sophie pumped her fist and said "Yaaaas!" not because of the sale, but because someone she'd never met believed in what she was building. That's still why we do this.
